The pass carries the ticketing platform's real QR code

A creator programme usually ends up as a list somebody keeps on their phone and crosses off. That has two consequences: the door runs slower, and there is no record of who came in.

The pass carries the real ticket’s QR code. The door scans it with the same reader as everything else, and the entry lands in the system. From there a creator stops being a name on a list and becomes somebody you know turned up or did not.

It is the prerequisite for everything else. Without recorded entry there is no measuring what a creator gives back, and without that the programme is a cost justified by gut feel.