Who engages more than their size suggests

If you rank your creators by followers, the same ones always win, and they are the most expensive. The useful question is a different one: who engages more than their size would lead you to expect.

There is a column for that. It compares what each account achieves against what accounts of its size achieve, so whoever performs above their league rises rather than whoever is big.

It is where the small profiles that genuinely move people show up, which is exactly who a venue can work with in exchange for access rather than in exchange for money. And it is a comparison you can only make with the whole community in front of you — with one account on its own there is nothing to compare it against.